Latest Marketing & Advertising News
Global ad spending landscape: top 10 markets still drive majority of spend
WARC reports the top 10 advertising markets are projected to account for 70.4% of all global ad spending in 2025, with digital advertising dominant but legacy media retaining significant share in several large markets.
MMA announces SMARTIES™ X Global 2025 winners, highlighting AI and purpose-led marketing
The Marketing + Media Alliance revealed 83 winning campaigns across categories including AI Marketing and Purpose Driven Marketing, saying winners demonstrate AI as a partner to human creativity and marketing that drives measurable business impact.
Index Exchange and IPG discuss AI’s future role in advertising
Index Exchange outlined sessions with IPG exploring how generative AI and unified buy/sell‑side signals enable hyper‑personalized storytelling, closer buyer–seller data collaboration and adaptive media planning.
Adform to acquire Splicky to strengthen DACH presence
Adform announced the acquisition of ad‑tech company Splicky to bolster its DACH market footprint; the deal is planned to close December 31, 2025, subject to customary closing conditions.
Nielsen integrates with XR to simplify ad delivery with Nielsen measurement
Nielsen and XR (Extreme Reach) announced a platform integration designed to make it easier for brands and agencies to deliver ads powered by Nielsen measurement, improving workflow between creative delivery and audience measurement systems.
CMOs name overhyped marketing trends for 2025 — AI hype among them
Marketing Brew compiled CMOs’ views that some 2025 trends were overhyped, including the idea that AI will replace all marketing jobs and certain reflexive platform-chasing behaviors, urging strategic selectivity instead.
Kickframe and industry reports highlight 2026 planning themes — micro‑communities and AI Search
Kickframe’s trends roundup and industry trend reports (Mintel, Meltwater, Pinterest) advise marketers to earn permission within micro‑communities and prepare for AI Search Optimization, LLM reputation management and increased visual AI adoption.
Top Advertising and Media headlines: platform deals, legal disputes and sponsorship pricing pressure
Best Media Info’s daily roundup covers multiple regional stories including OpenAI launching an Academy for journalists, a legal suit over alleged defamation vs. Patanjali, and advertiser pushback on JioStar’s elevated T20 World Cup ad pricing.
Industry recap and lessons from 2025: AI as teammate; privacy–personalization balance
Marketing recaps from independent analyses emphasize 2025’s lessons — AI became a key marketer tool, SEO evolved, and marketers found a working balance between personalization and privacy ahead of 2026 planning.
Creative winners and defining campaigns of 2025 showcased by industry newsletters
Curations like Scan Club and other year‑end lists spotlight the top campaigns that defined 2025, underscoring creativity, purpose and tech-driven personalization as common success factors across winning work.