Latest Marketing & Advertising News
CMOs Identify 2025's Most Overhyped Marketing Trends
CMOs criticize trends like platform-chasing, AI as a magic wand, micro-influencer marketing, and traditional SEO as overhyped for 2025. Executives from MGA Entertainment, Snap, and Comcast emphasize experimentation over blind trend-following and warn against over-relying on legacy tactics.
Essential Digital Marketing Trends for 2025
Key 2025 trends include AI-driven personalization, voice/visual search optimization, short-form video dominance, and AR/VR immersive experiences. Businesses must adopt data-driven, consumer-centric strategies using natural language content and structured data for emerging search technologies.
Index Exchange and IPG Explore AI's Future in Advertising
AI shifts advertising from reactive to predictive, enabling hyper-personalized storytelling and unifying buy/sell-side signals for precise bidding. Leaders stress keeping human creativity central while leveraging generative AI for dynamic optimization.
Future of PPC in 2025: AI Automation and Advanced Targeting
PPC evolves with AI smart bidding, contextual targeting, first-party data, and voice search adaptation, boosting ROI by 20-30%. Agencies benefit from white-label solutions for scalable, high-performance campaigns.
Apple Expands App Store Search Ads for High-Intent Users
Starting 2026, Apple adds more ad placements beyond top search results, targeting valuable users in a market with 63% gaming revenue share despite fewer downloads. This boosts advertiser access to premium inventory.
Nielsen and XR Integrate for Easier Ad Measurement
Nielsen's ONE measurement integrates into XR's ad platform, automating tags for digital campaigns to simplify cross-platform delivery and reduce operational friction. Announced December 18, 2025, it aids brands in precise audience insights.
Unilever Announces Marketing Leadership Changes
Unilever restructures to accelerate global marketing transformation, bringing enterprise agenda closer to Business Groups after years of digital evolution led by Chief Growth & Marketing Officer Esi Eggleston Bracey.
Brands Must Balance AI with Authenticity in Marketing
Consumers grow skeptical of AI-generated ads; Coca-Cola's improved 2025 holiday campaign using AI animals with human oversight resonated better, avoiding backlash from prior efforts.
Top Trends in Media Industry for 2025
Media trends include digital ad revenue growth, AI licensing, and strategies like The Arena Group's AI content recommendations to boost session revenue amid zero-click challenges.
2025 Marketing Recap: AI, Smarter SEO, and Authenticity
Key shifts: AI as a tool, evolved SEO, balanced privacy-personalization, and authenticity dominance, setting expectations for 2026 trends like niche micro-marketing.
Top 3 Marketing Trends for 2026
Leverage smart AI use, niche micro-marketing, and stronger digital presence to grow brands into 2026, building on 2025's lessons.
10 Marketing Campaigns That Defined 2025
Standout 2025 campaigns from brands and creators emphasize creativity's core role in marketing success.