Latest Marketing & Advertising News
Global advertising spend set to close 2025 near $1.19tn driven by Big Tech
WARC forecasts global advertising will finish 2025 up about 8.9% to $1.19 trillion, with most gains concentrated on a few major platforms that captured the bulk of growth.
Google positions AI and conversational search at center of 2026 marketing trends
Google's 2026 trends report frames AI, multi‑modal conversational search, and creator collaboration as core to future brand discovery and relevance.
Google Ads underwent major AI-driven transformation in 2025 — advertisers adapt
Analyses of Google Ads' 2025 updates report the platform moved from optional AI features to AI-first campaign tools (e.g., 'AI Max' capabilities and Demand Gen improvements), driving efficiency and new bidding/creative options for advertisers.
Industry forecasts point to sizable ad-spend growth led by AI adoption
WPP and other forecasts project strong 2025/2026 ad growth — WPP cites an 8.8% growth projection for 2025 and highlights AI as the primary catalyst for higher ad efficiency and spend.
Social platforms become primary discovery engines; social SEO rises
We Are Social reports 2025 trends showing social feeds evolving into main discovery channels, requiring brands to optimize for discoverability and bold, SEO-style social content.
DoubleVerify report highlights measurement and 'walled gardens' concerns
DoubleVerify's 2025 Global Insights addresses measurement differences inside closed platform ecosystems (walled gardens) and underscores verification needs for ad quality and transparency.
Comscore expands measurement capabilities for streaming audio and social
Comscore announced new streaming audio measurement and expanded social reporting capabilities to better capture audience behaviors across streaming and social platforms.
Demand Gen and shoppable CTV reshape commerce-driven advertising
Industry reviews note Demand Gen and product-feed integrations improved discovery and conversion in 2025, while shoppable CTV emerged as a key commerce opportunity for advertisers.
Agencies and marketers publish 2026 trend lists emphasizing AI personalization and privacy
Multiple industry pieces list AI-powered personalization, privacy-compliant data strategies, and search beyond traditional SEO as top priorities for 2026 marketing planning.
Content and creator collaboration become critical for 'useful' brand relevance
Google and other trend analyses argue that usefulness, creator partnerships, nostalgic remixing, and trust will replace pure reach as drivers of brand relevance in 2026.
WARC upgrades 2026 ad-revenue forecasts after strong 2025 performance
WARC and Campaign reporting indicate upgraded forecasts for 2026 global ad revenue following robust 2025 results, signaling continued momentum into next year.
Marketing measurement and CRO rise in importance as traffic becomes more selective
Industry guidance for 2026 stresses conversion rate optimization and robust measurement as search and AI tools concentrate low‑intent discovery, raising the value of each direct visit.