Latest Marketing & Advertising News
Anteriad Expands AI-Driven B2B Marketing Globally for 2025 Success
Anteriad highlights 2025 achievements including AI tools like Audience Builder for efficient B2B workflows and global expansion in EMEA, APAC, India, Singapore, and Australia. Recognized as a Strong Performer in Forrester Wave for Intent Data Providers Q1 2025 and Revenue Marketing Platforms Q4 2025, plus Inc. 5000 list.
Focuses on client success through data precision and regional expertise.
Hyper-Personalization and Voice Search to Dominate 2025 Digital Marketing
Hyper-personalization tailors content, recommendations, and experiences to individuals, meeting evolving customer expectations. Voice search and conversational marketing via assistants like Alexa rise, shifting SEO to natural queries and chatbots for real-time interactions.
Video remains king with short-form, interactive, and shoppable formats across platforms.
2025 Holiday Ads Pit AI Against Human Storytelling
Brands divide on 2025 holiday campaigns: some embrace AI automation for efficiency, others prioritize human-crafted stories for emotional impact. This battle highlights tensions in creative processes amid tech advancements.
Roundup analyzes top examples showing varied approaches.
AR, VR, and Data Analytics Top 2025 Marketing Techniques
Businesses should adopt AR/VR for immersive experiences, alongside SMART goals, customer personas, and data-driven analytics for personalized campaigns. AI enhances omnichannel marketing, integrating online/offline for unified customer journeys and loyalty.
Emphasizes SEO, social media mastery, and influencer strategies for growth.
Brands Must Shift from 'We' to 'Me' Personalization in 2025
2025 demands brands move from corporate manifestos on global issues to hyper-focused 'me' experiences addressing individual needs. Past glossy pledges on planet-saving and inequality lose traction.
Personalization becomes core demand.
AI to Transform Marketing with 80% Content Shift by 2026
By 2026, 80% traditional content fails to reach audiences; AI-generated thrives in AI-to-AI interactions, including influencers and emotion-personalized ads. Nielsen reports 59% marketers see AI personalization as top 2025 trend; SEO automates 44.1% tasks.
Immersive AI shopping and real-time ad variations emerge.
CREATIP Wins Gold as Independent Agency of the Year at Campaign 2025
Korean digital marketing agency CREATIP secures gold for Independent Agency of the Year at Campaign 2025 awards. Strengthens performance marketing across Korea, Japan, and APAC.
Leading in regional digital strategies.
Gaming Advertising Trends Surge in 2025 with Video Formats
Sensor Tower data shows gaming ad growth in 2025, with shooter audiences highly monetizable via frequent interactions and native in-app formats. Video impressions dominate early 2025 but static banners regain share later.
Mobile spending rises, boosting ad opportunities.
Social Media Updates from 2025 Signal 2026 Marketing Trends
2025 platform changes recap major updates, forecasting 2026 trends critical for marketing strategies. Businesses must prepare for evolving social dynamics.
Impacts content and engagement plans.
Marketing Week Celebrates 2025 Changemakers in Advertising
Marketing Week honors 2025 changemakers for smashing taboos, democratizing marketing, and pushing quality in ads. Highlights opinion leaders and trends.
Focuses on innovative industry figures.
AI Structural Changes Herald 'Vibe Era' in Marketing
WARC reports AI drives structural shifts, ushering the 'vibe era' in advertising strategies. Emphasizes evolving creative paradigms.
Key for 2025 and beyond.
Human Element Remains Vital Despite AI in Future Marketing
Amid rapid AI changes and shrinking attention, human insight is essential for B2B marketing success. Technology accelerates but needs human direction.
Buyers demand authentic brand experiences.