Latest Marketing & Advertising News
Global Advertising Spend Grows 8.9% in 2025, Reaching $1.19 Trillion
WARC reports global advertising spend is on track for an 8.9% increase in 2025, totaling $1.19 trillion. This growth reflects strong performance from major tech platforms despite economic challenges, marking a more optimistic outlook than expected earlier in the year.
Alphabet, Meta, and Amazon Dominate Incremental Global Ad Spending
These three Big Tech companies are forecasted to absorb the majority of incremental global ad spend between 2025 and 2027, increasing their combined market share, excluding China, to nearly 59%, emphasizing their continued market dominance.
AI-Powered SMS Marketing Booms with Near 98% Open Rates
In 2025, SMS marketing surged as a top digital trend with AI-driven content creation enabling scalable, authentic messaging. Marketers achieved open rates of 98% and click-through rates around 45%, significantly outperforming email and social media.
Cross-Channel Attribution and First-Party Data Drive Marketing ROI
Brands leveraging first-party data and intent signals across channels reported notable growth within 6-12 months. Multiformat campaigns including video, polls, podcasts, and influencer content help optimize cost per acquisition and audience reach.
SEO Trends in 2025 Focus on Intent and Visibility Over Traffic
SEO strategies in 2025 prioritize third-party signals, persona-driven intent, and visibility KPIs. AI-tailored search results and diverse content across platforms influence purchasing decisions beyond mere site traffic.
Creative Advertising Formats Shift Toward Animation and Vertical Video
Data from The Brief shows marketers exporting 2.5 million ads in 2025, with a clear preference for animation and an increase in full-screen vertical video formats optimized for social and mobile-first campaigns.
Social Media's Share of Global Ad Revenue Continues Growing
Social media’s share of total global ad revenue is expected to rise from 34.8% in 2024 to 36.4% by 2026, highlighting the channel's expanding importance in advertising strategies worldwide.
Marketing Industry Undergoes Significant Agency Realignments in 2025
Major holding companies and agencies reshaped the marketing landscape through mergers, acquisitions, and rebrandings to enhance scale and efficiency, reflecting a transformative year for global marketing networks.
Commerce Media Set to Surpass Traditional TV Advertising Globally
In 2025, commerce media, tapping into direct online sales and influencer engagement, is forecast to overtake traditional TV advertising in total spend, signaling structural shifts in marketing funnels and consumer touchpoints.
Top Advertising Trends in 2025 Include Short Videos, Personalization, and AI
Key ad trends shaping 2025 include the rise of short-form videos under 15 seconds, hyper-personalized content, gamification features, and leveraging augmented and virtual reality experiences, driven by AI capabilities.