Latest Marketing & Advertising News
Global Ad Spend to Reach $1.14 Trillion in 2025
WPP Media's forecast shows global advertising revenue growing 8.8% in 2025 to $1.14 trillion, driven by AI investment and favorable trade tariffs. Commerce ad revenue is projected at $178.2 billion, surpassing TV for the first time, reflecting shifts to retail media and streaming video platforms.
AI-Generated Content Goes Mainstream in Social Media Marketing
By 2026, AI-generated content will become common, enabling marketers to focus on ideation while AI handles basic content generation. Social media search is shifting away from Google, notably among Gen Z, who prefer platforms like TikTok, Instagram, and YouTube for purchase-related searches.
CreatorIQ Reports 2025 Creator Marketing Growth
Brands increasingly use recurring partnerships with creators across multiple platforms, averaging five social platforms per campaign. Story posts outpace video, and platforms like Snap and Pinterest show sharp growth, with Instagram remaining dominant while YouTube rises in campaign post volume.
Neil Patel Highlights 2026 Marketing Trends
Emerging trends include 'Search Everywhere Optimization' replacing Google-only SEO, AI tools becoming discovery engines, and digital PR becoming critical SEO. ChatGPT ads will combine Facebook and Google ad features, and browsers will evolve into AI platforms.
Shift Towards Authenticity Amid AI Obsession
Some consumers react to AI overload by seeking genuine, human experiences, creating opportunities for marketers to emphasize real and relatable content beyond AI-generated outputs.
2026 Content Marketing Embraces AI and Conversational Marketing
AI-powered workflows and autonomous buyer bots will redefine content creation and purchasing journeys. Marketers should focus on brand presence in large language models (LLMs), authentic user-generated content, and conversational, interactive community-driven experiences.
Disconnect Observed Between Holiday Ads and Consumer Scroll Behavior
Despite the industry focus on highly produced Christmas commercials, consumers increasingly engage with more authentic, frequent, and native ad formats in their social media feeds, challenging traditional seasonal advertising campaigns.
Marketing Trends for 2025-2026 Emphasize AI, Hyper-Personalization, and Sustainability
Key trends include increasing use of AI tools, micro-video content, voice search, and a stronger focus on humane, sustainable marketing approaches integrating technology with human values.
Gen Z Shifts to Intentional and Slower Content Consumption
Pinterest's 2026 report highlights Gen Z rejecting rapid, chaotic content for intentional, value-driven experiences. Brands targeting this group must prioritize authenticity, consistent presence, and campaigns supporting self-expression and emotional connection.
2026 Marketing Defined by Attention Economy and Interest Graphs
Traditional marketing changes as personal attention becomes paramount, with algorithms serving content based on interest rather than social connections. New generations unplug and seek experiential, offline events, compelling marketers to deliver both compelling physical and digital experiences.