Latest Marketing & Advertising News
Global Ad Spend to Hit $1.14 Trillion in 2025
WPP Media forecasts global advertising revenue growth of 8.8% in 2025, reaching $1.14 trillion, fueled by favorable trade outcomes and an AI investment boom. Commerce ad revenue is expected to surpass TV for the first time, reflecting shifts toward retail media and streaming video growth.
AI-Generated Content Becomes Mainstream in Social Media Marketing
In 2026, AI-generated content will be widely adopted, easing content creation for marketers and enabling focus on ideation and quality. Social media trends emphasize audience engagement through anticipating needs and social search overtaking traditional SEO for Gen Z audiences.
Bisleri Teams with Emirates Cricket Board in Three-Year Hydration Partnership
Bisleri signed a partnership covering UAE men鈥檚, women鈥檚, and U19 cricket teams, with branding across bilateral series, ACC events, and ICC tournaments, highlighting sports marketing investment and brand visibility in cricket.
Spotify Launches Wrapped for Advertisers in India
Spotify introduced a tool giving advertisers consolidated insights on campaign performance, streaming trends, and audience engagement for 2025, supporting more data-driven advertising strategies in music and podcast content.
AI Social Media Design Trends in 2025 Enable Hyper-Personalization and Automation
AI tools analyze past campaign data to recommend optimal designs and content, boosting engagement by up to 300% and conversions around 150%. Small businesses benefit as AI democratizes professional social media design with predictive insights and automation.
Content Marketing Trends for 2026 Focus on AI Workflows and Conversational Marketing
Experts highlight 2026 as the year AI-powered workflows and autonomous purchasing through conversational interfaces mature. Marketers should prioritize brand presence in AI search, authentic user content, and interactive two-way exchanges to enhance loyalty and advocacy.
Global CMOs See AI as Top Opportunity, but Creative Shops Lag in Tech Adoption
According to Campaign's 2026 Global CMO survey, AI is the leading opportunity in marketing, though many creative agencies are perceived as slow to adopt new technologies, signaling a gap between strategic priorities and operational capabilities.
SEO Trends in 2025 Emphasize Persona-Driven Strategies and Visibility KPIs
SEO is evolving with AI search tailoring results by individual context, shifting KPIs from traffic to brand visibility in AI-generated answers. Companies must maintain broad web presence and focus on personalized intent to compete effectively.
Leading Media Investors Recommend Strategic Allocation of Ad Budgets for Maximum ROI
Experts advise prioritizing digital channels with measurable returns, leveraging data insights and AI-driven targeting to optimize multi-million dollar advertising spend, reflecting ongoing market sophistication in media investments.
Four Creative Marketing Trends for 2026: Sensory Engagement, Connectioneering, Playfulness, and Local Flavor
Adobe identifies key creative directions including engaging multiple senses, fostering community connection, embracing surreal and playful elements, and emphasizing cultural authenticity, reflecting audience desire for tactile and relatable brand experiences in an AI-rich environment.