Latest Marketing & Advertising News
Commerce Media to Surpass Global TV Advertising Revenues in 2025
Commerce media is projected to account for 15.6% of global ad revenue in 2025, reaching $178.2 billion and overtaking total TV advertising revenues, signaling a major shift in advertising spend focus.
Marketers Plan Email Marketing Resurgence Amid AI and Podcast Growth
A late 2025 survey revealed 65% of business leaders plan reinvestment in email marketing, leveraging artificial intelligence to boost performance. Podcast ad spending surged 26% year-over-year, highlighting multi-channel growth and shifting brand strategies towards authenticity, community engagement, and data privacy transparency.
Amazon Consolidates Ad Platforms and Expands Streaming & Music Features
Amazon merged its DSP and Ads Console into a unified Campaign Manager, introducing AI agents for enhanced campaign management. Additionally, Amazon Music launched a 2025 Delivered personalized year-end recap, intensifying competition with Spotify and strengthening Amazon's ad ecosystem across streaming and programmatic.
Digital Marketing Trends in 2025 Emphasize Intelligent Tools and Transparency
The digital marketing landscape in 2025 advances toward more intelligent technologies and greater user transparency, requiring companies to adapt by enhancing ethical marketing practices and consumer trust.
Social Media Marketing Updates: Facebook, Instagram, Threads, and YouTube
Recent social media marketing changes include Facebook Groups’ new nickname feature, Instagram allowing longer videos and competitor insights, Threads surpassing X in usage, and YouTube launching a Wrapped recap feature, illustrating dynamic platform evolutions and advertiser opportunities.
Challenges of Converting Viral TikTok Views into Sales Revealed
Despite viral engagement on TikTok, many brands report difficulties translating views into sales, stressing the need for improved marketing strategies that focus beyond reach and engagement metrics to drive actual conversions.
Google Marketing Advisor Launches Real-Time AI Guidance for Advertisers
Google debuted its Marketing Advisor tool providing marketers with real-time AI-powered assistance to optimize ad performance across platforms, streamlining campaign adjustments and enhancing targeting accuracy.
Advertising’s Profound Influence on Consumer Behavior Explored
Advertising exposes individuals to hundreds of messages daily, shaping attitudes and emotions. While it can lead to beneficial public health outcomes, ethical concerns persist around its psychological impact and call-to-action techniques.
MediaPost Highlights Advertising Industry Developments and Challenges
Recent industry news covers Google's ad revenue transparency issues, Russia's ban on Snapchat and FaceTime, Netflix's $82.7 billion WBD acquisition, and notable marketing campaigns from American Eagle and Lowe's, reflecting diverse sector dynamics and evolving challenges.
Marketing Leaders Emphasize Purpose-Driven, Community-Focused Branding for 2026
Brands are shifting from demographic targeting toward community and value-based engagement, prioritizing authenticity, ethics, sustainability, and transparent data practices to build deeper consumer trust and cultural relevance in upcoming marketing strategies.