Latest Marketing & Advertising News
Global AdTech Market to Surge to $986B in 2025 Fueled by AI Innovations
The global advertising technology market is expected to grow from $876B in 2024 to $986B in 2025, driven by AI-enabled personalized ads, real-time optimization, and geotargeted budgets enhancing ROI amid costly digital marketing environments. Connected TV (CTV) campaigns rose 56% in Q1 2025, and AR/VR immersive ads reshape commerce and entertainment, with $72.8B projected spending in these technologies. Challenges such as fraud control and privacy demand adaptive strategies to sustain efficiency.
Top Marketing Trends for December 2025 Emphasize AI Search and Creator Marketing
AI-powered discovery is transforming search and content optimization through structured and conversational formats suitable for AI answer engines. Influencer and creator marketing is booming with an anticipated $37B spend in 2025, focusing on mid-tier creators for authenticity and cost-effectiveness. Holiday content strategies highlight AI-readiness and personable campaigns as marketers prepare for year-end and Q1 2026.
Bridge Summit 2025 in Abu Dhabi Showcases Convergence of Media, AI, and Entertainment
From December 8-10, Abu Dhabi hosts Bridge 2025, attracting 60,000 participants and 430 speakers to explore how media, content, technology, and AI converge. The summit features gaming as a major track with global brands like Tencent, fostering partnerships and innovation in content economy sectors. This event signals a new foundation for global media and marketing industries.
Shopper Marketing Trends in 2025 Highlight Personalization and Digital Displays
Retail marketing is increasingly leveraging data-driven campaigns and personalized digital signage to improve shopper engagement and sales outcomes, underlining trends toward hyper-targeted retail experiences in 2025.
Spotify's 2025 Wrapped and New Partnerships Signal Marketing Innovation
Spotify's annual Wrapped campaign remains a major global marketing event, while strategic partnerships such as Anonymised and Bytek are enabling advanced first-party data activation, enhancing customer reach through secure and predictive marketing technologies.
Thinkster Highlights 10 Powerful Branding and Social Media Trends for 2025
Digital marketing in 2025 increasingly blends AI creativity with data storytelling. Trends include Googleβs E-A-T focus, AI-written content, dark mode UI design, and the necessity of integrated social media calendars to navigate the evolving landscape effectively.
Toyota Launches 2025 Holiday Campaign with Multicultural Focus
Toyota's bilingual holiday advertisements on NBC and Telemundo emphasize cultural diversity and charity, leveraging storytelling to connect authentically with English and Spanish-speaking audiences during the festive season.
AI Marketers Club Offers Structured Approach to AI-Driven Marketing Success
This educational platform guides marketers and business owners through learning and implementing AI marketing strategies, focusing on practical application to improve campaign performance in a competitive environment.
Media Agencies Urged to Adopt Creator-First Strategies Amid Rapid Landscape Shifts
Industry experts argue media agencies are lagging behind the creator economy's growth, advocating for a shift to creator-first models to capture authentic engagement and meet evolving consumer preferences.
Google Shopping Ads Add Merchant Location Labels to Enhance Local Discovery
Google now displays merchant city or town labels in Shopping ads using local inventory, improving local relevance and helping shoppers identify nearby retailers directly within ad units, impacting e-commerce marketing tactics.}]} ?>Π²Π° ΠΊ ΡΠ΅ΠΊΡ ΠΌΠ°Π΄Π΅ΡΠ΅Π» ΡΠΎΠ·Π½ΠΈΠΌΠ° Π΅ΠΊΠΎΠ»ΠΎΠ²ΠΎΠΉβ ΡΠ΅Ρ
ΠΏΠΈΠ°ΠΊΠ΄ΠΆΡΠ³ Π½Π΅ΡΡΡΠΎΠ½ΠΎΡΠΈΠΉ ΠΈ ΡΡΠΎΠ»ΡΠΎΠ»ΡΠΊΠ° ΠΌΠ°Π½Π΅ΡΠ½ΡΡΡ ΠΊ ΡΡΡΠ½ΠΎΠ³ΠΈΠ΅ΠΏΡ
ΠΊ ΡΡΡΠΊΡΠ°ΠΊ ΠΏΠ΅Π»ΠΊΡΠ΅ ΠΊ ΠΈΠ°ΠΏΡΠ»Π½Π°.