Latest Marketing & Advertising News
Top Holiday Advertising Campaigns of 2025 Emphasize Emotion and Continuity
Leading holiday ads by John Lewis, Amazon, Cadbury, and others in 2025 focused on emotional storytelling with recurring characters and real-world experiences. Amazon’s "Joy Ride" and Cadbury’s "Secret Santa" were top performers, proving simple human stories outperform flashy effects during the holidays.
Digital Advertising Trends for 2026 Highlight AI and Privacy Shifts
Digital advertising in 2026 will prioritize autonomous AI-driven campaign management, privacy-first personalization, and a shift from impressions to outcome-driven strategies. Search advertising alone is expected to hit $352 billion, with brands leveraging first-party data and immersive channels like CTV and in-game ads.
Google Trials Integrated AI Mode to Streamline Mobile Search Experience
Google is testing an integrated AI Mode that allows users to seamlessly transition from AI summaries to interactive chat queries on mobile, enhancing search efficiency and engagement.
CTV and Remote-Enabled Ads Boost Automotive Ad Engagement This Festive Season
Connected TV campaigns saw a 93% video completion rate for auto brands during the 2025 festive period, exceeding the industry average and demonstrating the effectiveness of immersive ad formats.
Zeta Global Reports 153% Increase in AI-Powered Marketing Platform Usage Over Holidays
During the 2025 holiday shopping weekend, Zeta's AI Marketing Cloud usage surged by 153% year-over-year, with AI agent activity increasing 25-fold, signaling AI's central role in driving marketing success.
Social Commerce Growth Accelerates with 86% of Consumers Shopping Online Monthly
In 2025, social commerce continues to thrive with 86% making online purchases monthly and 82% using social media for product research. AI integrations are projected to drive nearly 80% of US ecommerce sales by year-end, highlighting the power of influencer marketing and personalized ads.
2025 Web Design Trends Focus on AI Personalization and Immersive Experiences
Websites increasingly leverage AI for hyper-personalization, voice user interfaces, and scroll-triggered animations to enhance storytelling and engagement. Data-driven design is prioritized for optimizing conversions and user interaction.
Edelman Appoints Pooja Rawat as Chief Strategy Officer for APAC
Edelman strengthens its leadership in Asia-Pacific by appointing Pooja Rawat, who brings nearly two decades of expertise in brand strategy and regional market experience, supporting the firm's growth in the region.
Cannes Lions Announces LIONS Sport Forum Focused on Sports Marketing Creativity
Scheduled for June 2026, LIONS Sport will present keynote speeches, case studies, and networking opportunities, spotlighting innovation and creativity in sports marketing for brands and agencies.
Shift in B2B Marketing: Dynamic Pricing Based on Buyer Intent Signals
B2B SaaS companies adopt dynamic pricing models linked to real-time buyer intent data to better tailor deals, accelerate sales cycles, and enable hyper-personalized marketing efforts.