Latest Industry Trends News

📅January 30, 2026 at 1:00 AM
2026 industry trends highlight resilient M&A growth amid geopolitical risks, AI adoption in exhibitions and marketing, sustainable development in emerging markets, and steady corporate resilience.
1

Advisors Predict Strong M&A Outlook for 2026 Despite Headwinds

72.6% of advisors expect global M&A deal flow to increase in 2026, down slightly from prior year, with geopolitical factors topping concerns over inflation.Source 1 Private equity dealmaking optimism persists at 45.3%, though trade volatility tempers expectations.Source 1 Buyers prioritize recurring revenue in targets, with 66% of bankers highlighting it as key.Source 1

2

Geopolitical Risks Top M&A Challenges for 2026

Advisors rank geopolitical environment as the primary impact on client operations in 2026, shifting from inflation's prior dominance.Source 1 Market volatility (56.6%) and trade uncertainty (40.6%) are expected to delay deals.Source 1 Global expansion and vertical integration deals are forecasted to rise 7.8% and 5.1% YoY.Source 1

3

M&A Multiples Expected to Stabilize in 2026

66% of advisors foresee little to no change in transaction multiples for 2026 compared to 2025.Source 1 Only 25.5% anticipate moderate rises amid improving deal activity.Source 1 Recapitalizations and capital raises expectations have declined 12% and 10.7% YoY.Source 1

4

U.S. Exhibition Industry Forecasts Positive Growth for 2026

92% of respondents predict year-on-year increase in U.S. exhibition activity for 2026, matching 2025 levels.Source 2 Global rented space growth over 5% YoY is expected by 44% of firms.Source 2 Workforce plans show 39% global increase and 57% stability.Source 2

5

AI Adoption Accelerates in Global Exhibition Sector

87% of exhibition companies report using AI, with 57% generating revenues from AI-powered products.Source 2 U.S. leads globally, with 7% generating revenues and 43% testing AI applications.Source 2 Industry focuses on efficiency, customer experience, and interactive formats.Source 2

6

Global Advertising Revenue Momentum Continues into 2026

Global ad revenue exceeded 2025 projections and is set to grow further, per WPP Media and others.Source 3Source 4 Marketers face ongoing trade wars, economic tension, and AI acceleration.Source 3Source 4 Resilience shown amid 2025 obstacles.Source 3Source 4

7

Generative AI and Creators Shape Marketing Strategies for 2026

Key forces include generative AI, creators in brand storytelling, and emerging channels.Source 3Source 4 Marketers must adapt strategies amid persistent complexities.Source 3Source 4 Industry momentum persists despite challenges.Source 3Source 4

8

Emerging Markets Balance Growth with Sustainability in 2026

Emerging markets integrate economic growth with ESG principles to address poverty and climate action.Source 6 China excels in growth but lags environmentally; Latin America vice versa.Source 6 Philippines and Viet Nam balance both effectively.Source 6

9

AI and Geopolitics to Drive Global Markets in 2026

Fiscal stimulus, AI innovations, and geopolitics remain key themes influencing markets.Source 5 Technological advancements expected to shape economic trajectories.Source 5 Broader innovations to impact industries worldwide.Source 5

10

Global Corporates Show Stable Rating Trends in January 2026

Fitch monitors key drivers of rating changes by region, sector, and rating class.Source 7 Trends reflect corporate finance resilience amid global uncertainties.Source 7 Data isolates broad reasons for shifts.Source 7

11

Exhibition Industry Emphasizes Interactive and AI-Driven Events

Demand grows for engaging formats to enhance participant value.Source 2 UFI reports steady growth in rented space and profits globally.Source 2 Sector adapts rapidly to dynamic regional environments.Source 2

12

Trade Policy Volatility Boosts Specific M&A Strategies

Supply chain issues drive +7.8% YoY rise in global expansion deals.Source 1 Vertical integration up 5.1% amid tariff concerns.Source 1 Buyers seek financial visibility in acquisitions.Source 1