
Latest Fashion News
Zegna heads to Los Angeles for a major US runway push
Italian menswear label Zegna is preparing a major runway show in Los Angeles as luxury brands increasingly use US events to chase growth. The move signals confidence in its momentum and reflects a wider industry trend of staging high-profile spectacles outside Europe.
JD Sports reports resilient peak trading but warns on the backdrop
JD Sports said its Q4 performance showed “resilient” peak trading despite a difficult consumer environment. The company expects full-year profit to remain in line with expectations, suggesting pressure remains but operations are holding up.
Puma signs multi-year global deal with McLaren
Puma will supply team kit to Formula One champions McLaren in a multi-year agreement that also spans IndyCar, World Endurance from 2027, virtual racing, and the all-female F1 Academy series. The deal expands Puma’s presence across motorsport and lifestyle merchandising.
Bourrienne Paris X accelerates its digital and international strategy
Bourrienne Paris X, a finalist for the 2025 DHL Prize, is intensifying its digital strategy and international presence. The brand’s next phase suggests smaller luxury labels are leaning on online growth and cross-border reach to scale.
Dfyne opens a new Glasgow headquarters
Scottish gymwear brand Dfyne has opened a 21,623-square-foot headquarters in Glasgow, which it says marks a major milestone only four years after launch. The expansion signals continued demand in activewear and the rise of fast-growing direct-to-consumer fitness brands.
Iris van Herpen exhibition showcases couture in New York
The Brooklyn Museum is hosting “Iris van Herpen: Sculpting the Senses,” displaying more than 140 haute couture pieces from May 16 to December 6, 2026. The exhibition highlights the designer’s influence and keeps couture in the cultural spotlight beyond the runway.