Latest Fashion News
Hugo Boss Secures Major Partnership with Australian Open
Hugo Boss has announced its biggest sports partnership as the official lifestyle outfitter for the Australian Open starting 2027. The German brand, which previously sponsored the Davis Cup, aims to expand its presence in tennis. This landmark deal underscores Hugo Boss's push into sports marketing.
Poster Girl Launches Exclusive Collection on OnlyFans
British label Poster Girl, known for glamorous aesthetics, has partnered with OnlyFans for a capsule collection. Creators can monetize exclusive content via this co-branded line available on the platform. The collaboration blends high fashion with social media monetization.
Etro Transforms St. Regis Atlanta Pool with Custom Design
Italian brand Etro has collaborated with St. Regis Atlanta, turning the Pool Piazza into a summer oasis using custom Etro fabric. This marks Etro’s first U.S. hotel takeover after projects in Italy. The installation features European flair in hospitality.
Etam Unveils Swimwear Collaboration with Nensi Dojaka
French lingerie brand Etam launched a limited-edition swimwear line designed by LVMH Prize winner Nensi Dojaka, available from April 14 in France, the US, and Mexico. Dojaka's minimalistic, sensual style elevates swimwear to couture. The collection highlights innovative designer partnerships.
AW26 Collections Revive 18th-Century Codes at Paris Fashion Week
Autumn/winter 2026/2027 collections from Paris Fashion Week in March feature a revival of 18th-century corsets and crinolines as a response to luxury sector challenges. These styles serve as stylistic and value drivers. Exhibitions at Palais Galliera underscore the trend.
Fashion Revolution Closes UK Arm to Focus Globally
Not-for-profit Fashion Revolution is shutting down its UK operations to decentralize and strengthen its global network on supply chain transparency and workers' rights. The decision was announced via LinkedIn. This pivot aims to enhance worldwide impact.
Middle East Crisis Reshapes Global Fashion Markets
The US-Israel war in Iran has impacted fashion, contributing to LVMH's 6% Q1 revenue decline. Related updates cover Vietnam's textile exports, India's gold prices, and China's e-commerce rules. Geopolitical tensions weigh on luxury sales.
U.S. Polo Assn. Launches Field X Fashion Issue 3
U.S. Polo Assn. unveiled its 135th anniversary edition of Field X Fashion magazine on April 14, 2026, celebrating sport and style. It previews the Spring 2026 campaign honoring the polo shirt's origins. The publication engages global audiences with authentic storytelling.
Carhartt Scion Launches Wylie Welling Circular Fashion Brand
Gretchen Valade, Carhartt heir, debuted Wylie Welling, reworking American workwear into unisex, circular pieces emphasizing craftsmanship. The brand launches globally with sustainability focus. It promotes circularity in fashion.
Katy Perry Fronts Balenciaga's New Sneaker Campaign
Katy Perry stars in Balenciaga's latest sneaker campaign, highlighting the luxury brand's footwear push. The campaign aligns with ongoing luxury marketing efforts.
Prada Mode Returns for 14th Edition in NYC
Prada Mode event is back in New York City for its 14th edition, featuring fashion and cultural programming. It continues as a key luxury event series.
The RealReal CEO Reflects on San Francisco Reopening
Rati Sahi Levesque, CEO of luxury resale platform The RealReal, discussed reopening the San Francisco boutique closed in 2023 and shared future ambitions. The move signals recovery in resale market.