Latest Fashion News
McQueen Launches Underwater Manta Bag Campaign
Alexander McQueen unveiled its new Manta Bag, inspired by the manta ray and the brand鈥檚 SS10 Plato鈥檚 Atlantis archive, photographed by Tim Walker in an underwater setting. The campaign showcases the bag's form in a fantastical aquatic world.
This is part of the weekly ICYMI fashion round-up.
Dsquared2 Shoots SS26 Campaign in Rio de Janeiro
Dsquared2's SS26 collection campaign was filmed entirely in Brazil with a local cast and crew, celebrating Rio's vibrancy and sun-soaked energy. The Caten brothers chose the location for its sizzle and appeal over a home setting.
Imagery spotlights the hot summer collection.
Maison Margiela Hosts Couture Flea Market
Maison Margiela featured a couture flea market in the latest fashion highlights, rounding up key events from the past week. This ICYMI segment captures innovative presentations in high fashion.
It joins other notable snippets like underwater McQueen and beach Dsquared2.
Travis Kelce Named Tommy Hilfiger Global Ambassador
Tommy Hilfiger announced three-time Super Bowl champion Travis Kelce as Global Brand Ambassador and creative collaborator. Kelce will front upcoming campaigns starting with Fall 2026 NYC imagery.
This marks a major celebrity partnership for the brand.
Dior Introduces New Roadie Shoe
Dior launched the Roadie Shoe, a hybrid of casual sneakers and functional elegance, first seen on the SS26 runway. Available in brown, grey, dark green, or beige with the Dior logo, it was worn by Jonathan Anderson.
The shoe expands Dior's footwear offerings.
Lulus Launches Summer 2026 Brand Campaign
Lulus debuted its 2026 Brand Campaign in two phases: Summer Wedding Weekend and Summer Dress Edit, focusing on trends like corsetry, floral burnout, and soft palettes. The campaign emphasizes elevated design and accessible prices for real-life occasions.
CEO Crystal Landsem highlighted quality and trend relevance.
Paly Announces First Official Rolling Stones Collaboration
James Franco co-founded Paly released its first official collab with the Rolling Stones via Selfridges, using band ephemera for distressed hats, tees, and hoodies priced $295-$850. The collection launched exclusively through wholesale partners like H. Lorenzo and Selfridges.
Creative director Kyle Lindgren noted its significance for the emerging brand.
Almay Relaunches with Miranda Kerr
Beauty brand Almay tapped model Miranda Kerr for its renewed creative direction and brand relaunch. The partnership aims to refresh the cosmetics line's image.
Announced on April 6, 2026.
Global Apparel Margins Face Pressure from Surging Costs
Apparel industry margins are under structural pressure due to input inflation, freight volatility, tariffs, and weak demand in Q2. Rising compliance, sustainability, and labor costs exacerbate challenges.
Leaders like Inditex offset via agility, but most face profitability stress.
Flabelus Partners with Bleckmann for UK Expansion
Spanish footwear brand Flabelus teamed up with Bleckmann to accelerate its UK distribution and growth. The partnership strengthens logistics for market expansion.
Published April 6, 2026.
The RealReal CMO Discusses Resale Trends
The RealReal's CMO Samantha McCandless shared insights on resale math, vintage Bulgari, and her favorite sneakers in a marketing interview. The discussion covers luxury resale dynamics.
Dated April 6, 2026.
Boll & Branch Integrates AI Agent Tess Across Operations
Bedding brand Boll & Branch expanded use of OpenClaw-based AI agent Tess for data management, customer insights, and social trend analysis via integrations with Shopify and Iterable. Tess analyzes store-specific trends like Chestnut Hill customers.
This supports ongoing retail expansion.