Fashion

Latest Fashion News

📅January 9, 2026 at 1:00 AM
Luxury houses launch major campaigns and pop‑ups as 2026 trends skew maximalist, Olympic capsules surge, and Gen‑Z, digital and craft-led fashion drive strategy.
1

Louis Vuitton Marks 130 Years of Its Monogram With Immersive NYC Pop‑Up

Louis Vuitton is celebrating the **130th anniversary** of its iconic monogram with an immersive pop‑up inside its SoHo boutique in New York City.Source 1 Visitors can explore installations featuring classic silhouettes like the Speedy, Neverfull and Alma reimagined across specially designed rooms, a bar and terrace, underscoring the house’s focus on heritage and experience-led retail.Source 1

2

Skims Reunites With Team USA Ahead of the 2026 Milano Cortina Olympics

Skims has launched a new **Team USA capsule** covering loungewear and athleticwear for both men and women ahead of the 2026 Milano Cortina Olympic and Paralympic Games.Source 1 The campaign features Team USA athletes including World Ice Dance champion Madison Chock and World Cup gold medalist bobsledder Kaysha Love, cementing Skims’ growing presence in performance and sports-adjacent fashion.Source 1

3

Prada Unveils Spring/Summer 2026 Campaign Featuring Star-Studded Cast

Prada has released its **Spring/Summer 2026 campaign**, titled *Image of an Image*, fronted by Hunter Schafer, Damson Idris, Carey Mulligan, John Glacier, Levon Hawke, Nicholas Hoult and Liu Wen.Source 3 Created with artist Anne Collier, the campaign is positioned as both a celebration and critique of fashion imagery, framing Prada’s new season through a fine‑art lens.Source 3

4

White & Warren Launches ‘Clubhouse’ Cashmere Line Inspired by Country Club Living

Knitwear label White & Warren has introduced **Clubhouse**, a new seasonal line launched January 6 that channels vintage sportswear and country club aesthetics.Source 3 The debut drop includes 10 ultra‑soft cashmere styles—hoodies, cardigans, pullovers and shorts—designed to move seamlessly from daytime lunches to evening cocktails.Source 3

5

Dior Debuts First Jonathan Anderson Collection in Selfridges Pop‑Up

Dior is showcasing the **first collection under new creative director Jonathan Anderson** via a dedicated pop‑up at Selfridges in London running from early January to late February.Source 5 The space allows shoppers to experience Anderson’s inaugural vision for the house up close, signaling a major creative leadership shift at one of fashion’s most influential labels.Source 5

6

Tommy Hilfiger Partners With Liverpool FC in New Global Fashion‑Football Deal

Tommy Hilfiger has become the **official global partner of Liverpool FC**, marking its first major return to football in over 20 years.Source 5 The collaboration spans men’s and women’s teams and includes tailoring, denim, dress‑casual looks, accessories and co‑branded capsules that fuse New York prep with Anfield’s sporting energy.Source 5

7

Pandora x Bridgerton Capsule Brings Regency Romance to Jewelry

Pandora is releasing a **14‑piece jewelry collection** in collaboration with Netflix’s Regency‑era hit *Bridgerton*.Source 5 The line features pastel stones, floral details, bow motifs and delicate charms designed to echo the show’s romantic, fantasy‑driven aesthetic and tap into ongoing Regencycore appeal.Source 5

8

Maximalism, Craft Couture and Bold Prints Lead Early 2026 Trend Agenda

Trend forecasts for 2026 highlight a strong shift toward **maximalism**, with mixed metals, layered prints and statement pieces replacing the ‘beigefication’ of recent years.Source 2 Designers are emphasizing craftsmanship and heritage—exemplified by Louis Vuitton’s bejewelled Spring 2026 pieces—alongside jungle‑inspired animal prints and dramatic silhouettes seen at houses like Dolce & Gabbana, Ferragamo and Chanel.Source 2

9

Gen Z Drives Digital‑First, Gender‑Fluid and Value‑Led Fashion in 2026

Gen Z is shaping 2026 fashion through **maximalist expression, hyper‑personalisation and virtual fashion**, blending physical garments with digital wearables and AR try‑ons.Source 4 The cohort’s embrace of gender‑neutral dressing, thrift flips and value‑driven purchases is pushing brands to prioritize transparency, inclusivity and comfort‑focused yet innovative silhouettes.Source 4

10

Retail Outlook 2026: K‑Shaped Economy and Faster‑Than‑Ever Delivery Reshape Fashion Commerce

Retail analysts forecast a **K‑shaped economy** in 2026, where AI‑aligned firms outperform peers as weakened consumer buying power pressures specialty fashion retailers.Source 6 At the same time, giants like Amazon are accelerating same‑day and even sub‑30‑minute delivery through services such as Amazon Now, raising expectations for fashion e‑commerce speed and convenience.Source 6