Latest Fashion News
State of Fashion 2026: Industry Leaders Brace for Tougher Year Ahead
Business of Fashion and McKinseyâs latest State of Fashion report finds the industry entering 2026 with **heightened caution**, with 46% of executives expecting market conditions to worsen. Executives cite macroeconomic uncertainty, uneven consumer demand, and geopolitical risk as key pressures, while also highlighting opportunities in AI, experiential retail, and emerging markets.
Luxuryâs Big Designer Shuffle Reshapes Top Global Fashion Houses
Nine of the worldâs 15 largest luxury fashion brands changed creative directors in the year leading up to the latest womenswear season, marking a major **creative reset** across the sector. Business of Fashion notes that investors are closely watching whether these appointments translate into renewed brand heat and sales growth amid a softer luxury demand environment.
Tech and AI Set to Transform Fashion Operations in 2026
Business of Fashion reports that 2026 will see fashion further reshaped by **technology and AI**, from design and product development to merchandising and customer experience. The outlook stresses that adoption will be uneven: some brands will use AI to streamline supply chains and personalization, while others risk missteps around data quality, ethics, and brand dilution.
Top 2026 Fashion Trends: Maximalism, âGlamorattiâ and Bold Proportions
Marie Claire highlights **maximalism** as a defining mood for 2026, with trends like âGlamoratti,â âSportif,â âGoing for Gold,â and âPrints Galore.â Trend forecasters point to 80s-inspired power glam, clashing animal prints, and experimental silhouettesâsuch as cropped outerwear, low-rise pencil skirts, bubble shapes, and fitâandâflare looksâas key directions.
Pitti Uomo 109 to Spotlight Global Menswear and âMotionâ Theme
Pitti Uomo 109 returns to Florence as a major menswear platform, hosting over **700 brands** from 13â16 January under the theme âMotion.â The fair will showcase established labels and emerging designers including Hed Mayner, Soshi Otsuki and Shinyakozuka, emphasizing movement, cultural dialogue and shifting markets in menswear.
Milan Menâs Fashion Week FW26â27 to Feature Ralph Laurenâs Debut
Milan Fashion Week Menâs Fall/Winter 2026â27 will stage 18 runway shows and 36 presentations, anchored by houses such as Prada, Giorgio Armani, Dolce & Gabbana and Paul Smith. The schedule includes Ralph Laurenâs **runway debut** in Milan and the highâprofile returns of Zegna and Dsquared2, underscoring Italyâs central role in luxury menswear.
Retail 2026: Walmartâs Fashion Reinvention and Social Commerce Push
The National Retail Federation notes that Walmart has **significantly upgraded** its fashion offer with exclusive lines like Free Assembly and Scoop, plus brands including Leviâs, Reebok, Champion and Sofia Vergara. The retailer has expanded sameâday delivery and curbside pickup, integrated with TikTok Shop, and rolled out âendless aisleâ kiosks that let shoppers order onlineâonly apparel from stores.
Fashion Retail Adjusts Sizing Amid GLPâ1 WeightâLoss Drug Boom
Apparel retailers are rebalancing size assortments as demand for **smaller sizes** grows among users of GLPâ1 weightâloss medications, according to NRFâs 2026 retail trends. The report anticipates increased resale, secondhand and rental activity as consumers sell larger wardrobes and buy more bodyâconscious, smallerâsize clothing.
Gen Z and Gen Alpha Push Brands Toward Immersive and Inclusive Fashion
NRF highlights that Gen Z and Gen Alpha expect **seamless omnichannel** fashion shopping, authentic inclusivity, and culturally sensitive storytelling from brands. Immersive inâperson fashion experiences, socialâfirst campaigns and carefully chosen celebrity or influencer partnerships are becoming critical to capture attention, with missteps risking swift backlash.
Celebrity RedâCarpet Looks Signal Early 2026 Style Directions
HELLO! magazineâs January roundup of bestâdressed stars shows early 2026 redâcarpet trends, including Leighton Meesterâs lilac Carolina Herrera gown nodding to pastel spring dressing. Appearances at the Palm Springs International Film Festival Awards and the Criticsâ Choice Awards reveal a mix of bold color, modern miniâdresses and ethereal detailing that will likely influence occasionwear.