Latest Fashion News
Generative AI accelerates virtual try‑on and e‑commerce experiences
Generative AI and open‑source large language models are improving photorealistic virtual try‑on, enabling shoppers to see realistic images of themselves in garments before purchase and promising higher conversion for online retailers. The next challenge noted by analysts is ensuring model accuracy and fit realism at scale to drive broad consumer adoption
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Sustainability innovations dominate industry agenda after 2025 momentum
Brands expanded water‑saving dyeing, zero‑waste pattern cutting and circular production in 2025, making sustainability more practical and mainstream for 2026 strategies. Commentary from industry outlets highlights a shift from greenwashing to transparent supply‑chain reporting and pro‑planet material innovation
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Tommy Hilfiger joins Spinnova consortium to scale sustainable fibre
Tommy Hilfiger has become the latest brand partner in Spinnova’s consortium, supporting the Finnish fibre tech firm’s bid to commercialise its flagship sustainable textile and scale alternative fibres across supply chains. The move follows a wider trend of brands investing in fibre technology to reduce reliance on conventional materials
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Industry reflection: 2025’s defining fashion moments shape 2026 planning
Multiple year‑end reviews identify 2025 highlights—power dressing returns, slow fashion adoption, and breakout silhouettes—that will inform brand strategies and creative directions in 2026. Analysts warn that macroeconomic uncertainty and trade friction will continue to influence production and planning decisions
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Lebanon’s Fédération Libanaise de la Mode forms strategic partnership with ABC Lebanon
The Fédération Libanaise de la Mode announced a long‑term collaboration with retail group ABC Lebanon to champion Lebanese designers and accelerate the country’s fashion industry recovery and visibility. The partnership aims to boost local talent access to retail and promotional platforms
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Rick Owens commits to banning fur in future collections after activist pressure
Designer Rick Owens confirmed to the Coalition to Abolish the Fur Trade that his brand will stop using fur in future collections, a change reportedly prompted by protest campaigns and ongoing pressure from animal‑rights groups. Owens’ move aligns with a wider designer shift away from animal fur across luxury houses
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Runway trend: ‘Undone’ and relaxed silhouettes continue shaping collections
Spring and recent collections reinforced an 'undone' aesthetic—loose layers, deconstructed looks and fluid silhouettes—that designers say responds to social uncertainty and a desire for comfort and freedom in dressing. Critics note the trend balances artistry with wearability, influencing both luxury and ready‑to‑wear lines
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Small‑batch and made‑to‑order models gain traction with consumers
Consumers increasingly accept small‑batch and made‑to‑order production to reduce waste, and brands scaled these approaches in 2025 to minimise excess inventory while preserving craftsmanship. Observers see this as part of a broader slow‑fashion shift that prioritises longevity over seasonal churn
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Market caution: fashion faces continued uncertainty from geopolitics and trade
Analyses of 2025–2026 planning flag tariff volatility, protectionism and labour supply shocks as key risks that could dampen growth and complicate sourcing for fashion brands. Industry bodies stress scenario planning and supply‑chain diversification as mitigation strategies
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Editorial and trend roundups list 2025’s major cultural fashion moments
Year‑end features catalogued 12 major moments—from red‑carpet looks to sneaker trends—showing how cultural events, celebrity wears and silhouette shifts defined consumer tastes and creative direction in 2025. These roundups are being used by brands to set merchandising and marketing priorities for 2026
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Tech + sustainability partnerships shape brand investment priorities
Fashion brands are increasingly entering consortiums and partnerships (tech fibres, material labs) to jointly underwrite the cost and risk of scaling sustainable innovations, a model exemplified by Spinnova’s partner program. Industry commentary highlights partnerships as the fastest route to manufacturable, cost‑competitive sustainable materials
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