Latest Fashion News
Luxury sales soften as brands rethink relevance
Luxury houses reported slowing growth and declining sales, prompting strategic shifts toward rarity, private experiences and craft-led collections; analysts say reinvention is underway across the sector.
Multiple top houses continue creative-director reshuffle
High-profile creative director changes across Chanel, Dior, Gucci, Versace, Loewe and others have accelerated industry transition, with observers noting it can take ~18 months for new designers to change brand momentum.
H&M launches SEK 1bn share buyback amid cost measures
H&M confirmed a SEK 1 billion share buyback program and repurchased 732,000 class B shares in week 50 as part of capital-return and performance measures.
AI investment surge targets fashion product development and retail
Silicon Valley investors and startups are heavily funding AI tools aimed at design, supply-chain optimisation and personalised shopping, which industry commentators say could reshape how products are made and sold.
Homegrown brands gain ground as Western luxury weakens in China
Reports show European and American luxury sales have slid in China while domestic Chinese brands are growing rapidly, signalling shifting consumer preferences in key markets.
Watches and accessories face cultural repositioning within luxury
Executives warn that accessories like watches must continually reinvent cultural relevance as consumer tastes evolve, following weaker category performance in parts of the market.
Industry pivot toward craft, rarity and private experiences in 2025
Year-end trend analyses highlight a move in luxury toward scarcity, intentionality, and experiential offerings — prioritising craft and one-off experiences over mass availability.
Corporate-level talent moves at The Row and other luxury houses
Luxury brands continue C-suite and senior-hire activity; for example, The Row appointed former LVMH executive Alessia Gargano as Chief Human Resources Officer, reflecting ongoing organisational reshuffles.
Market-wide sales declines push brands to new growth strategies
Analysts and industry executives report double-digit sales declines in segments of fashion, prompting brands to explore new channels, partnerships and product strategies to unlock sustainable growth.
Fashion media and fair dynamics show uneven sales but new players rise
While sales at major fairs were uneven, newer players, platforms and art-crossing collaborations offered optimism, suggesting the industry’s centre of gravity may broaden beyond traditional houses.