
Latest Entertainment News
Dolby Elevates In-Car Entertainment at Auto China 2026
Dolby Laboratories announced expansions in automotive entertainment at the 2026 Beijing International Automotive Exhibition. Leading automakers, including emerging EV makers and global giants, unveiled new models featuring Dolby experiences, marking first-time adoptions for some brands. Dolby technologies are now in over 40 global brands and 150+ car models.
BMW Debuts Dolby Atmos in New 7 Series and iX3 Long Wheelbase
BMW and Dolby introduced Dolby Atmos in the new BMW 7 Series and BMW iX3 Long Wheelbase at Auto China 2026. This debut brings immersive audio to vehicle cabins and initiates a rollout across BMW's portfolio. The integration transforms cars into premium entertainment environments.
Porsche Unveils 911 GT3 Sonderwunsch with Dolby Atmos
Porsche announced the 911 GT3 Sonderwunsch-25 Years of Porsche in China featuring Dolby Atmos at Auto China 2026. They also demonstrated the Panamera Pure Edition with the immersive audio technology. This highlights Porsche's adoption of Dolby for enhanced in-car experiences.
Over 40 Automakers Now Feature Dolby Experiences
Dolby's automotive expansions at Auto China 2026 include experiences in more than 40 global brands spanning 150 car models. The event showcased a diverse wave of automakers from EV innovators to international leaders. This progress drives the next generation of in-car entertainment.